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WTF?

What's the Future and Why It's Up to Us

ebook
1 of 1 copy available
1 of 1 copy available
Can we master the technologies we create before they master us? A "punchy and provocative" assessment by one of Silicon Valley's sharpest observers (Financial Times).
WTF? can be an expression of amazement or of dismay—and today's technology elicits both reactions. In this book, Tim O'Reilly, dubbed "the Oracle of Silicon Valley" by Inc. magazine, explores the upsides—and potential downsides—of today's WTF? technologies. 
What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer-based societies—to workers and the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What's the future of education when on-demand learning outperforms traditional institutions? How can individuals adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? 
O'Reilly is "the man who can really can make a whole industry happen," according to former Google CEO Eric Schmidt, and for decades he's identified and helped shape our response to emerging technologies with world-shaking potential—from the World Wide Web to Big Data and AI. Here, he shares the techniques he's used at O'Reilly Media to anticipate innovation waves and provides a framework for thinking about how current innovations are changing the nature of business, education, government, financial markets, and the economy as a whole. He helps us understand how the parts of digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.
O'Reilly exhorts businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, "Only if that's what we ask them to do! Technology is the solution to human problems, and we won't run out of work till we run out of problems." Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us.
"A compelling narrative of how technology interweaves with the real world. If it can cajole even a few tech titans to dwell on the social and political impact of what they do then it will have served a useful purpose." —Financial Times
"WTF? is a book about technology as it was, as it is, and as it could be. It is told from the perspective of someone who has been personally present at the most important moments in the fast-paced history of tech, and who played a significant role in those moments . . . Please do read this book." —Cory Doctorow, Boing Boing
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    • Publisher's Weekly

      August 14, 2017
      “Everything is amazing, everything is horrible, and it’s all moving too fast,” writes O’Reilly, founder of a media company based in Silicon Valley, who describes himself as having spent most of his career thinking about the future. Here, he acknowledges that despite the amazing technological advances made in recent history, many people are trepidatious about the future, anticipating a dystopia in which robots have taken most human jobs. Who will save us from this coming to pass? It’s the creators of “unicorns,” posits O’Reilly—technologies that amaze, and then become quotidian, freeing people to pursue more creative work. Examples of unicorns, according to O’Reilly, include the automobile, the telephone, and, more recently, the iPhone and peer-to-peer services such as Lyft and Uber. To O’Reilly, these radical innovations arise more out of intellectual curiosity than avarice—though he doesn’t make clear why this distinction matters. In his somewhat dreamy-eyed, utopian view of the future world, machine productivity will provide everyone’s basic needs and humans will find new jobs that consist of nurturing and enriching each other’s lives. The ideas are interesting but their presentation is long-winded. Nonetheless, O’Reilly has delivered an interesting, if somewhat breathless, look at what the future might hold.

    • Kirkus

      August 15, 2017
      A good-news, bad-news look at a world full of unicorns, robots, and wonder--the future, in other words, as seen by longtime innovation watcher O'Reilly."Any sufficiently advanced technology is indistinguishable from magic," the great British futurist and sci-fi writer Arthur C. Clarke once observed. Thus the rude but now commonplace acronym of media maven and venture capitalist O'Reilly's book: "The world today is full of things that once made us say 'WTF?' but are already well on their way to being the stuff of daily life." One such innovation was the LINUX operating system, a decentralized creation essentially given away for free, just as was the World Wide Web, and never mind all the people trying to monetize both, the source of exasperated cries of WTF on the part of techno-libertarians. There's magic, there's WTFery, and there are unicorns--the latter things like Siri and kindred bits of artificial intelligence that fulfill O'Reilly's requirements that they change the world while seeming at first impossible. (And how did we ever live without our iPhones, anyway?) The rub in all this, of course, is that people are being left behind in this glamorous future, a place of "thick marketplaces" and endless churn. It is on these matters that O'Reilly turns serious, if a trifle dreamy: "The future depends on what we choose," he intones. As such, it offers us chances to do such things as rethink government and how it delivers services, reconceive money and its place in our lives ("Money is like gas in the car--you need to pay attention or you'll end up on the side of the road--but a successful business or a well-lived life is not a tour of gas stations"), and so forth. The argument gets a little scattershot, but understandably, since the future is a big subject and the choices many. O'Reilly's vision is more Utopian than dystopian, even downright optimistic in a roundabout, creative-destruction sort of way. The positive outlook is refreshing and engaging.

      COPYRIGHT(2017) Kirkus Reviews, ALL RIGHTS RESERVED.

    • Booklist

      September 1, 2017
      Self-described technology evangelist O'Reilly poses an interesting question: Is there a way to acknowledge that technology is taking over our daily lives without being afraid of it? To put it another way: How are we to integrate new technologiesself-driving cars, for example, or robots that are so smart they are replacing humans in the workplacewithout feeling like we've lost control of our lives? Well, O'Reilly says, we're kind of doing that already. He cites numerous examples of technological breakthroughs that seemed ominous at first but now are taken for granted: Google Maps, the iPhone, even the Internet. The worrisome or frightening has become the humdrum, something whose sudden absence would be a major inconvenience to us. So, rather than feeling confused or scared by new technologies, we should embrace them; rather than search for ways to exclude them from our lives, we should be in search of a harmonious existence. For technophobes, this is a comforting and user-friendly book; for technophiles, a celebration of the tremendous potential of new tech.(Reprinted with permission of Booklist, copyright 2017, American Library Association.)

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