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The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
2 of 3 copies available
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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Creators
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Publisher
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Release date
October 3, 2017 -
Formats
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OverDrive Listen audiobook
- ISBN: 9780525499138
- File size: 246067 KB
- Duration: 08:32:38
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Languages
- English
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Reviews
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Ever wonder what it took for Google, Amazon, Apple, and Facebook to rise to iconic status? And whether that status is deserved--or lasting? In sharing THE FOUR's answer, narrator Jonathan Todd Ross effectively channels author Scott Galloway, a brassy entrepreneur whose anecdotes and insights occasionally include edgy comments, as if he were a professor trying to reach a younger audience--which, indeed, Galloway is. That this work is in part directed toward students is evidenced by concluding chapters that veer off the book's stated subject to provide college and career advice. Still, while sometimes off-thesis and off-color, THE FOUR contains strong analysis and realistic advice. Undergrads should take Galloway and his proxy, Ross, seriously. K.W. © AudioFile 2018, Portland, Maine -
Starred review from November 27, 2017
Behemoth tech companies are favorite subjects for Galloway, a serial entrepreneur and New York University business professor, when he talks on digital media panels, and actor Ross captures the author’s swagger in the audio edition of Galloway’s book. The effect is similar to hearing Galloway in full stride. The book’s thesis is that each of the four technology giants—Amazon, Apple, Facebook, and Google—appeal to consumers’ instinctual needs: Amazon sates the hunger for acquisition, Apple appeals to the need to create, Facebook plays on the need for love and human interaction, and Google satisfies the need for God. It may sound outlandish at first, but the book manages to be both fun and convincing, as Galloway details the eight key factors each company uses to establish dominance in the marketplace. The book ends with a sober warning about the “distortion created by the steady march of digital technology,” which Galloway believes is “dangerous for society.” Narrator Ross delivers this coda with a gravity that counters his earlier animation. The combination makes the audio edition of this timely book all the more forceful. A Portfolio hardcover.
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