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No Logo

ebook
1 of 1 copy available
1 of 1 copy available
The tenth anniversary edition of the international bestseller with an updated introduction by the author.
Naomi Klein’s iconic, game-changing No Logo was an instant global phenomenon and international bestseller when it was first published. Proclaimed a “movement bible” by the New York Times, it has remained so for every generation since. Equal parts journalistic exposé, mall-rat memoir, and political and cultural takedown, it lays bare the invasive economic practices and damaging social effects of the ruthless corporatism that has come to permeate every facet of twenty-first century life. As the world faces continual waves of economic disruption and social injustice, Naomi Klein’s clear-eyed documentation of the branded world we all live in, and her call for a more just, sustainable economic model and proactive internationalism, prove not only astonishingly prescient but as vital and timely today as ever.
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    • Publisher's Weekly

      Starred review from January 3, 2000
      In the global economy, all the world's a marketing opportunity. From this elemental premise, freelance journalist and Toronto Star columnist Klein methodically builds an angry and funny case against branding in general and several large North American companies in particular, notably Gap, Microsoft and Starbucks. Looking around her, Klein finds that the breathless promise of the information age--that it would be a time of consumer choice and interactive communication--has not materialized. Instead, huge corporations that present themselves as lifestyle purveyors rather than mere product manufacturers dominate the airwaves, physical space and cyberspace. Worse, Klein argues, these companies have harmed not just the culture but also workers--and not just in the Third World but also in the U.S., where companies rely on temps because they'd rather invest in marketing than in labor. In the latter sections, Klein describes a growing backlash embodied by the guerrilla group Reclaim the Streets, which turns busy intersections into spaces for picnics and political protest. Her tour of the branded world is rife with many perverse examples of how corporate names penetrate all aspects of life (who knew there was a K-Mart Chair of Marketing at Wayne State University?). Mixing an activist's passion with sophisticated cultural commentary, Klein delivers some elegant formulations: "Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you." Charts and graphs not seen by PW. Agent, Westwood Creative Artists.

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  • OverDrive Read
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  • English

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