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Super Mario

How Nintendo Conquered America

Audiobook
1 of 1 copy available
1 of 1 copy available

The story of Nintendo's rise and the beloved icon who made it possible

Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about

–Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable;

–Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and

–The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.

Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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  • Reviews

    • AudioFile Magazine
      Ryan explores the history of Nintendo and the evolution of video games through the iconic Super Mario. Ray Porter has a great voice for this production since he sounds largely like the primary demographic: a 20- or 30-something male with a passion for video games. Ryan argues that the success of Nintendo is not the power of its graphics but the fun factor, made explicit through the icon of Super Mario and his appearance in many great games. Porter's delivery is lively and enthusiastic; he maintains a good energy throughout the reading. His strong projection helps navigate the sometimes-ridiculous game descriptions as well as punctuates Ryan's insights. Porter's joviality makes one wonder if he himself has also been a fan of Nintendo. L.E. (c) AudioFile 2011, Portland, Maine
    • Publisher's Weekly

      April 4, 2011
      The history of how a Japanese video game featuring two Italian brothers became one of America's favorite pastimes is covered in exhaustive, enthusiastic detail by video game reviewer Ryan. The author takes readers through Nintendo's early business machinations; the story of Mario's eccentric creator, Shigeru Miyamoto; and the game-changing emergence of Nintendo's motion controller for the Wii, with a breezy journalistic style. At times the tone slips into the white hatâblack hat morality employed in most video games, often painting Nintendo's business competitors or detractors with broad reductive strokesâ"hardcore gamers sneer at Wii"âand paeans to new Nintendo releases get smattered with exclamation points, so that some pages read like Nintendo promo material. All of this is distracting but not fatal, and the book is a thorough history of Nintendo's victories, written by an enthusiastic and knowledgeable fan.

Formats

  • OverDrive Listen audiobook

Languages

  • English

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