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Title details for Demand by Adrian J. Slywotzky - Available

Demand

Creating What People Love Before They Know They Want It

by Adrian J. Slywotzky
Karl Weber
Audiobook
1 of 1 copy available
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1 of 1 copy available
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications-not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why "very good" does not equal "magnetic"; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

  • Creators

  • Publisher

  • Release date

    November 29, 2011

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781611746525
      • File size: 337849 KB
      • Duration: 11:43:51

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      Respected management guru Slywotzky and business writer Weber present dozens of entertaining case studies of creative and profitable firms that have made goods and services emotionally "magnetic" to their customers. The companies discussed include Amazon (Kindle), Netflix, Eurostar (trains), and the Seattle Opera. Dave Courvoisier's narration is direct but generic sounding. But those who enjoy straightforward audio presentations with precise diction will appreciate Courvoisier's delivery of the authors' detailed, thoroughly researched explanations of how these companies transformed products from brilliant concepts to compelling realties that consumers come to believe are essential. To sum it up: A consumer's problem--whether perceived or not--can lead to a highly profitable business. W.A.G. (c) AudioFile 2012, Portland, Maine
    • Publisher's Weekly

      August 29, 2011
      Slywotzky (Value Migration), named by the London Times as one of the 50 top business thinkers in the world, examines products and services that evoke excitement and desire in consumers—and how to drum up the same enthusiasm for your own products. He asserts that there is a process by which “demand creators” recognize gaps between what people buy and what they want and are able to replicate. He digs deep into the concept of demand and consumer desire, investigating and sharing stories of the upward trajectories of such companies as ZipCar, TetraPak, Wegmans. However, the link to Slywotzky’s contention that there are replicable processes one can follow to create demand seems tenuous at best—especially since his book fails to make good on its promise to provide a roadmap. All of the companies he discusses involve pioneering entrepreneurs with an intense focus on the customer, but the true magic that enabled them to be successful when competitors failed is still hard to pin down. The processes he outlines are helpful guidelines in retrospect, but it may seem difficult for a reader to determine how to put them into practice.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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